Every gift
carries a
living story.
passa turns your product into a chain. Each gift carries the full lineage of who gave it, why, and where it has travelled — attributed to your brand, permanently.
A gift that
remembers where it came from.
Every product in the passa ecosystem ships with a unique QR code. Not a link to a website — a living chain page that grows with each passing.
When someone receives a passa product, they discover the full lineage of everyone who gifted it before them. The chain becomes a record. A timeline of human generosity, attached to your product, permanently.
For your brand, this means attribution that does not end at the first sale. Each subsequent hand is a new household discovering you, a new city your product reached, a new story carried under your name — all visible in your dashboard.
No discounts. No referral fees. No cashback. Continuation happens because the story is worth carrying. The brands that win here are the ones whose product is worth telling a story about.
See it live:
PremaNature Phoenix Pyramid
You've received
more than a gift.
PremaNature
Phoenix Pyramid
The flagship SKU we built passa around — an artisan incense pyramid, gifted across India in batches of 1,000 units. Every box ships with a card: “This gift carries a story. Scan to discover it.” See the product →
The QR reveals the complete lineage: every person who gifted it before, with their intention and their city. A timeline of generosity attached to the product itself.
PremaNature was our first partner — a sustainable artisan brand owned by friends of the founding team, who agreed to be the first to put passa on a real product in market. The twelve founding-partner slots are now opening to brands beyond our personal network.
passa is the infrastructure for a generation of gifting
that remembers, attributes, and continues.
Six things you get
that nothing else offers.
Attribution that lasts a generation
A chain seeded by your product is permanently linked to your brand. Eight hands, twelve cities, three years later — still attributed. Conventional gifting attribution ends at delivery. This does not.
Continuation without bribery
Chains continue because the story is worth carrying, not because someone earned 5% off. Your brand becomes associated with voluntary generosity rather than discount mechanics. Slower at first. More durable.
Honest dashboards
Geographic spread per batch. Chain depth distribution. Drop-off points and the reasons behind them. Aggregate intention themes drawn from chain copy. Aggregate-only — never per-individual recipient. Quiet numbers that mean what they say.
Native commerce, no rebuild
passa fits into Shopify without rewriting your stack. Receiver flow, chain page, continuation checkout all run on infrastructure we maintain. You ship the product; we run the layer.
Chains do not die
When a chain goes quiet for ninety days, it converts to Legacy Mode — a permanent archive page accessible to anyone who scans the QR. Your product keeps speaking long after the last hand passes it forward.
Built for crossing borders
India first. Diaspora markets next. Japan, the Middle East, the West thereafter. The chain doesn’t care about geography; the platform was designed not to either.
Twelve brands set the
shape of the platform.
Everyone after inherits it.
- 50% off Lineage tier · 40% off Constellation tier · for the full first year
- Category-leader signal in your category for the founding cohort window
- Monthly product calls with the founding team — direct input on roadmap
- First-look at every new feature before it ships
- Custom recognition labels on your dashboard, your terms
- Locked pricing for the full Year 1, regardless of public price changes
- Standard public pricing · no founding discount
- No category-leader signal — that is permanently attached to the founding partner
- Quarterly customer calls instead of monthly product calls
- Features arrive when they arrive · no early access
- Standard recognition labels only
- Subject to standard pricing changes year-on-year
The cohort closes on 31 July 2026 or when twelve brands have signed — whichever comes first. After the cohort, founding-partner status cannot be sold or granted retroactively.
What it costs.
What you get.
We're prioritising brands shipping 5,000+ gift units annually, but exceptions are made for category fit. Founding-partner discounts apply automatically once your application is accepted.
Activated Free No time limit | Most popular Lineage ₹15,000/mo Founding: ₹7,500 / month | Constellation ₹50,000/mo Founding: ₹30,000 / month | |
|---|---|---|---|
| Monthly fee | Free | ₹15,000 (~$180) | ₹50,000 (~$600) |
| Founding rate (Year 1) | — | ₹7,500 / month | ₹30,000 / month |
| QR labels / month | — | 500 | 2,500 |
| Products onboarded | — | Up to 3 | Up to 15 |
| Dashboard | Basic view | Full + exports | Full + exports |
| Attribution | — | ✦ | ✦ |
| Branded reveal page | — | ✦ | ✦ |
| Pledge mode | — | Cap ₹2,00,000 | Uncapped |
| Admin seats | 1 | 3 | 10 |
| API access | — | — | ✦ |
| Custom landing page | — | — | ✦ |
| Featured placements | — | — | 2 / quarter |
✦ = included · — = not available at this tier
- Monthly feeFree
- DashboardBasic view
- Admin seats1
- Monthly fee₹15,000 (~$180)
- Founding rate (Year 1)₹7,500 / month
- QR labels / month500
- Products onboardedUp to 3
- DashboardFull + exports
- AttributionIncluded
- Branded reveal pageIncluded
- Pledge modeCap ₹2,00,000
- Admin seats3
- Monthly fee₹50,000 (~$600)
- Founding rate (Year 1)₹30,000 / month
- QR labels / month2,500
- Products onboardedUp to 15
- DashboardFull + exports
- AttributionIncluded
- Branded reveal pageIncluded
- Pledge modeUncapped
- Admin seats10
- API accessIncluded
- Custom landing pageIncluded
- Featured placements2 / quarter
- Branded QR labels
- QR stickers carrying your logo and product imagery, shipped pre-printed to your fulfilment address.
- Aggregate-only attribution
- Dashboards show city-level spread, chain depth, intention themes — never per-individual recipient data.
- Branded reveal page
- The chain page receivers see when they scan your QR — styled with your logo, colours, and copy.
- Pledge mode
- Your brand prefunds a per-node donation to a verified cause. Each new hand triggers a contribution.
- Featured-lineage placement
- One of your active chains surfaced on the public discovery page, clearly labelled, for a cohort window.
- API access
- Programmatic read access to your batches, chains, and aggregate metrics. For custom dashboards or pipeline into existing analytics.
- Admin seats
- Logins to your dashboard. One seat per person. Roles: owner, admin, member.
- Category exclusivity (Enterprise)
- Annual review confirming whether passa onboards no other Enterprise partner in your category for the contract year.
Final terms set during the founder intake call. Annual contracts available with additional discount. All prices in INR; USD/EUR equivalents available for cross-border partners.
Verified.
₹499 / month.
passa is free to receive, scan, continue, and post to the wall — always. Verification is a separate, narrow option for recognised public figures who want their identity to travel with their chains. Founders, scholars, artists, elected officials, recognised practitioners. Application-based, human-reviewed.
A quiet gold mark beside your name on every chain you seed and on your /me profile.
Your name, photo, and one-line bio appear in the chain header on chains you begin — in the same register as everything else, never as a banner.
When you appear mid-chain in someone else's lineage, your node carries a subtle gold ring. Tap-to-reveal shows your name and bio.
Seed cause-linked chains with per-node pledges, capped at ₹2,00,000 per chain. Most verified people never use this — it's there for those who do.
People you'll
actually talk to.
Founder of passa. Spent the last decade building products at the intersection of commerce, craft, and intentional consumption. Started passa to answer a question conventional commerce cannot.
Fifteen years in editorial and brand at heritage European houses. Translates business outcomes into language brands actually want to use.
Previously led platform engineering at two Indian D2C unicorns. Quiet about scale, serious about the integrity of the data layer.
Spent a decade onboarding the first hundred merchants at a major European commerce platform. The person you talk to in your intake call.
Runs supply, fulfilment, and the QR-to-product handoff. The reason your first thousand units ship cleanly.
Three cities.
One global chain.
What you're
actually wondering.
Three concrete things. First, pricing locked at founding rates for twelve months — Lineage at ₹7,500/month instead of ₹15,000, Constellation at ₹30,000 instead of ₹50,000. Second, category-level signalling: in your category (wellness, beauty, food, jewellery, etc.), only one founding partner is taken. The platform will note who held that slot first. Third, real input on the roadmap — founding partners get monthly product calls with the team and shape what ships in 2026 and 2027.
Never. Each organisation sees only its own attribution data, scoped to chains seeded by its own batches. There is no cross-brand leaderboard, no shared customer pool, no data exchange. What appears in your dashboard appears nowhere else. This is architectural, not a policy that could change later.
Chains seeded by your product are exportable at any time as a structured archive — chain page HTML, chain data JSON, and the underlying QR-to-product mapping. If the platform ever winds down, founding partners receive 12 months of read-only access plus a full export. Your customers’ stories don’t disappear because we do.
You do, for the first hand. The first gifter bought from you, and that relationship is yours. Nodes 2 onwards are receivers and forward-gifters who discovered your product through someone else — passa surfaces them to your dashboard as aggregate data (city, count, intention themes), never as individuals you can directly market to. We are an attribution and continuation layer, not a lead-gen tool.
Referral programmes pay people to recommend. The economics break down at scale because the incentive structure attracts gaming, and the attribution decays with each step. passa pays no one. Continuation happens because the receiver chose to carry the story forward — which means every chain node is a genuine act of endorsement, not a transaction. The brand association that builds from that is a different category of asset entirely.
For Lineage and Constellation tiers, the first verified founding partner in a category gets a public category-leader signal for the founding cohort window. After cohort closes, additional brands in the same category can join standard plans, but the founding-partner signal remains attached to the original brand. We will tell you on the intake call whether your category is still open.
Nothing financial, nothing contractual. You’re asking for a 30-minute intake call with the founding team. We assess fit, you assess us, and either side can walk. If both sides want to proceed, the actual founding-partner agreement is signed separately, after you’ve seen pricing in writing and reviewed the platform live.
Founder intake call within 7 days. Technical onboarding for confirmed partners runs 4–8 weeks depending on Shopify setup and product readiness. The founding cohort window closes on 31 July 2026 or when all 12 slots are taken — whichever comes first.
Apply to become a
founding partner.
Twelve founding brand slots, globally. Founder intake call within 7 days. We onboard partners on a rolling basis until 31 July 2026 or all twelve slots are taken — whichever comes first.
